As the next billion users join the internet, product designers and managers can only solve problems better with digital products if they know their users, through proper research, and not assumptions.
In Kenya, mobile money is almost synonymous with Safaricom’s M-Pesa. With more than 110,000 M-Pesa agents in the country, the telecom has about 40 times the number of bank ATMs. No other mobile money service has been able to successfully challenge Safaricom’s dominance, but not from a lack of trying.
As iPhone sales continue to dip and Apple is paying more attention to its services, the Chinese phone manufacturer leading the market in Africa, Transsion Holdings, seems to be toeing the same line and developing a service portfolio for itself.
Everyone wants to do everything on mobile these days, from banking with a simple USSD menu to consulting with their doctor via SMS.
A representative of the Nigerian telecoms regulator blamed “sub-standard” and “unapproved” phones for cancer and network interruptions.